The Mark and TRUE™ creates posters for Haiti

A friend sent me a link for The Haiti Poster Project that was launched three days after the January 12th, 2010 earthquake in Haiti. The project is a collaborative effort by the design community to help effect change through our work. Signed and numbered, limited edition posters have been donated by designers and artists from around the world. All money raised will be donated to Doctors Without Borders.

This of course touched my heart and I just started making sketches and ideas right away. My mind is glorious (yeah I said it) in the way that It kind of just keep going even when I do other stuff and often out of the blue, the idea comes to me. I also asked my partner in TRUE™ if this wasn't the perfect project for our new project and being the nice guy he is, he agreed. We talked about the ideas and came up with writing words with band-aid on the back of a naked black girl. First of, we would just manipulate the band-aids on a stock photo in photoshop, but then we thought the idea was too good not to all the way with.

We contacted some friends who knew people and two of them came up with the same cute model, Rute. I called her and she was in on it right away and she had worked with a photographer, Mikkel ( http://www.mikkelmarquart.dk ) who would work for charity too. And she even had her own make-up artist who was kind enough to play along. So a couple of hours one night we wrote words in band-aid on Rute's back and shoot her a couple hundred times untill we where satisfied.

We are very pleased to introduced the final posters ready for purchase online right here and please share this link:
http://www.thehaitiposterproject.com/posters/view/415

We got an e-mail from the founders of The Haiti Poster project and I would just like to end this blog in their words:

"Truly a beautiful piece of work here guys."

A L E X A N D E R E V A U G H N
Designer, Moxie Sozo
www.moxiesozo.com