Welcome to Mindshare

Recently I've helped Mindshare with the decor of their reception. They needed an update and we decided to use icons for different media to show the rage of Mindshares expertise.

Wunderful Wundergrund

Wundergrund is an annual event in Copenhagen, setting the scene for experimental music, in the open space between contemporary classical, electronic and popular music. Anything can happen during the festival's many wondrous interactions, between Danish and international new music, other musical genres and art environments.
Wundergrund also creates platforms for creative dialogues/partnerships between experimenting music and other creative industries. In 2007 the festival collaborated with the fashion industry (Baum & Pferdgarten) and the gaming industry (Hitman/IO Interactive). Other extern partnerships in process are taking place with The Danish Architecture Center, The Danish Design Center and CPH:DOX.
By recomendation from my friend who is Head of Design in the TIVOLI Gardens, Wundergrund asked me this summer to stop by for a meeting and I left the meeting with a job for a 20 page newspaper, a small ad and a A1 poster for the streets of Copenhagen. It's been an exciting project and we are all really happy about the result. The guys from Wundergrund was wonderful to work with and I hope they will return to me next year.

Read more about Wundergrund on www.wundergrund.dk

Congratulations

My client Mindshare was established as a global network in 1997 but only came to the Danish market in late 1999. thet have since grown to become a global market leader. They have had 10 years with growth and asked me to make a quick idea for their outdoor. They wanted a cake and they got one. The text translate to "Ten years with growth". Congratulations to mindshare.

A few words from my sponsors

I finally collected some of the recommendations I've recieved over the years and I thought it would be nice to feature them on my website. I have to say I'm especially pleased about the one from Claus Fynbo, a giant in danish advertisement, who unfortunatly lost the battle against cancer. I'm very lucky to have been working with him on several projects.

Have a look folks

www.enterthemark.com/Recommendations.html

Concert Calender for The Royal Academy of Music

Earliere this year I was recommended by the Head of Design at The TIVOLI Garden in Copenhagen (www.tivoli.dk) to his former client The Royal Academy of Music. I went to present myself and got my first job for them. They arrange a lot of classical concerts and needed a easy-to-read and bring-along calender and this is what we came up with.
It's was a suprisingly easy process collaborating with DKMK (short in danish for The Royal Academy of Music). They knew what they wanted and what they where doing. Refreshing. I hope to see more work from them in the future.

The Secret Value for Money trick...

I have been talking about this for what seems like ages and it's as simple and usefull as water and sunshine for a flower. It's just there. This is my secret value for money trick and today...it's free.

"Why should I hire you when I can get this other guy a lot cheaper?" I get that a lot and it's not like I'm expensive...cause I'm not, but there are those out there who are a lot cheaper but here is the calculation you need. Are you ready? This is major:

The secret Value for money trick:

Guy/girl # 1 = Cheap
Guy/girl # 2 = Fair price

Now if you book G1 you will get lets say 5 days work and the price will be... cheap
If you book G2 your price will be more, BUT (get ready) the days might only be 3 days... because if you pay more - you usually get more...and faster and better....so if you get 5 times cheap...well that might be the same price as 3 days fair price and the end result will also be better and spot on and therefore - on top on the same price - you'll get value instead of money out the window and a redo or just no respons from your consumer at all.

The lesson here is value for money is not always getting the cheapest deal... but the best deal. So think smart and call me...

Don't judge a book by it's cover...

...but we do - don't we? And that is why you need to wrap your books or your business in serious and relevant design. If you are good - you should look good... if your book, business or whatever stinks... who cares what you look like?
Today I went to a really nice restaurant in Copenhagen. I wanted to go there for a while since I walked by it some time ago. The restaurant is called "Restaurant Kofoed" and has a very clean and beautiful scandinavian decor. The concept of the restaurant is everything comes from the danish island in the Baltic Sea, Bornholm. It's works. The dishes was full of wonderful tastes and colour - small pieces of art on a plate and to top it all off, a superb service from the young waiter. But as I was done with my visit they gave me their businesscard... and then nothing made sense anymore. Boring graphics and logo, digital printed and just a poor experience on top of a great evening. I know most people probably wouldn't care or wouldn't know if they cared. When I came home I went to their website and oh my god. It's such a long way from what the restaurant is. Where is the coolness? The cozyness? The flavour? The artwork?
All this just bring me back to the book and it's cover. You got to show what you are inside. Your values or whatever makes you special, different and brilliant. People looking for a nice place to eat will probably start on the internet and finding this restaurant online is not what you wan't to spend you're hard-earned on.

Check the whole thing out at http://www.restaurant-koefoed.dk

But let me finish by saying - if you're ever in Copenhagen, this is a great place to get your "wine 'n' dine" on ;o)