The Mark and TRUE™

I'm sitting here on one of my favorite cafés in Copenhagen Denmark. The weather is finally nice enough to sit outside. It's been just a little while since I blogged, but this time not because I just didn't get around to it, but because I've been busy. Yeah really? The worlds most overused excuse.
Starting up a new company with another party is not just something you do from day to day. Lawyers, contracts and trying to find an office is filling my time these days, but it's so exciting. I've been talking a little bit about TRUE™ earliere but let me go through it again. In some time I've been looking for someone who matched my ambitions, the way I work, my humour and meeting Jan at the worlds greatest burgerbar Halifax was just an eye-opener. We match real good. He works hard and is not a stuck-up artist. He sees graphic design as a craft, just like me and we work around our clients wishes, unless they appear to be a waste of their money, in which case we advise against themselves. Icon22 (Jan) is also settled with a good client portfolio and things - like with The Mark - is working out just fine. But having someone to work with projects on, do pitches with and just the everyday ping-pong and excitement on jobs is so much fun and rewarding.
We are almost there with selecting our new officespace. An old apartment with skew floors and lots of character in the centre of Copenhagen will be the new playground of TRUE™ and of course The Mark and Icon22 as well. Yeah we are keeping our current companies but will use a lot of energy on getting TRUE™ flying where new clients will find their graphic safehouse.
Speaking of new clients, we like to welcome a few of them. First of, we have been contacted by Pernod Ricard Denmark for banners and drink cards to Roskilde Festival and are working on a storyboard for an animation for them too. Another new client is Gouda (travelinsurrance) who asked us to litterally make a hole in the floor for them. They asked for a floorgraphic and we are working on that as well.
The Mark is working on a scandinavian in-store/ad campaign for Bose in Denmark, Sweden, Norway and Finland, and also found time for little something for Bose PRO. Next week will be a lot of Mindshare cases. So busy busy, but that is what we are looking for and this is how we thrive. We are making extra room for a graphic design student that we want to change every six month and also for freelance graphic designers that we look to work with on different projects. We want more clients and we want to grow - and that is why The Mark and Icon22 are joining forces under TRUE™.

Look out for openhouse day when the office is up and running!

Talk to you soon

Mark