Finally the first campaign this year for Bose is done. Earliere this year, Bose Sweden and Finland came on-board as clients, so this campaign for Bose has truly been nordic. Denmark, Norway, Sweden and Finland all aproved this campaign for their high-end Lifestyle® System summer sale. Shoppers can trade in their old stereos in 500 HIFI shops in scandinavia and recieve a huge discount on a new Bose® Lifestyle® System. We have created windowbanners, lightsigns, posters, wall stickers and a ad-campaign.
The idea was to show how your old HIFI might have filled your livingroom with huge ugly stereos and speakers and you could trade the mess with the world most popular home entertainment system, beautiful small Lifestyle from BOSE.
Campaign photos by Morten Meldgard. http://www.morten-meldgaard.dk
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