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The Mark and TRUE™

2010-06-24T08:29:00.003+02:00

I'm sitting here on one of my favorite cafés in Copenhagen Denmark. The weather is finally nice enough to sit outside. It's been just a little while since I blogged, but this time not because I just didn't get around to it, but because I've been busy. Yeah really? The worlds most overused excuse.
Starting up a new company with another party is not just something you do from day to day. Lawyers, contracts and trying to find an office is filling my time these days, but it's so exciting. I've been talking a little bit about TRUE™ earliere but let me go through it again. In some time I've been looking for someone who matched my ambitions, the way I work, my humour and meeting Jan at the worlds greatest burgerbar Halifax was just an eye-opener. We match real good. He works hard and is not a stuck-up artist. He sees graphic design as a craft, just like me and we work around our clients wishes, unless they appear to be a waste of their money, in which case we advise against themselves. Icon22 (Jan) is also settled with a good client portfolio and things - like with The Mark - is working out just fine. But having someone to work with projects on, do pitches with and just the everyday ping-pong and excitement on jobs is so much fun and rewarding.
We are almost there with selecting our new officespace. An old apartment with skew floors and lots of character in the centre of Copenhagen will be the new playground of TRUE™ and of course The Mark and Icon22 as well. Yeah we are keeping our current companies but will use a lot of energy on getting TRUE™ flying where new clients will find their graphic safehouse.
Speaking of new clients, we like to welcome a few of them. First of, we have been contacted by Pernod Ricard Denmark for banners and drink cards to Roskilde Festival and are working on a storyboard for an animation for them too. Another new client is Gouda (travelinsurrance) who asked us to litterally make a hole in the floor for them. They asked for a floorgraphic and we are working on that as well.
The Mark is working on a scandinavian in-store/ad campaign for Bose in Denmark, Sweden, Norway and Finland, and also found time for little something for Bose PRO. Next week will be a lot of Mindshare cases. So busy busy, but that is what we are looking for and this is how we thrive. We are making extra room for a graphic design student that we want to change every six month and also for freelance graphic designers that we look to work with on different projects. We want more clients and we want to grow - and that is why The Mark and Icon22 are joining forces under TRUE™.

Look out for openhouse day when the office is up and running!

Talk to you soon

Mark

The Mark and TRUE™ creates posters for Haiti

2010-03-20T09:08:00.007+01:00

A friend sent me a link for The Haiti Poster Project that was launched three days after the January 12th, 2010 earthquake in Haiti. The project is a collaborative effort by the design community to help effect change through our work. Signed and numbered, limited edition posters have been donated by designers and artists from around the world. All money raised will be donated to Doctors Without Borders.

This of course touched my heart and I just started making sketches and ideas right away. My mind is glorious (yeah I said it) in the way that It kind of just keep going even when I do other stuff and often out of the blue, the idea comes to me. I also asked my partner in TRUE™ if this wasn't the perfect project for our new project and being the nice guy he is, he agreed. We talked about the ideas and came up with writing words with band-aid on the back of a naked black girl. First of, we would just manipulate the band-aids on a stock photo in photoshop, but then we thought the idea was too good not to all the way with.

We contacted some friends who knew people and two of them came up with the same cute model, Rute. I called her and she was in on it right away and she had worked with a photographer, Mikkel ( http://www.mikkelmarquart.dk ) who would work for charity too. And she even had her own make-up artist who was kind enough to play along. So a couple of hours one night we wrote words in band-aid on Rute's back and shoot her a couple hundred times untill we where satisfied.

We are very pleased to introduced the final posters ready for purchase online right here and please share this link:
http://www.thehaitiposterproject.com/posters/view/415

We got an e-mail from the founders of The Haiti Poster project and I would just like to end this blog in their words:

"Truly a beautiful piece of work here guys."

A L E X A N D E R E V A U G H N
Designer, Moxie Sozo
www.moxiesozo.com

Bose product launch

2010-03-11T21:11:00.005+01:00

In february I was invited by my long lasting client Bose to Göteborg, Sweden for their latest product launch. Besides the obvious interest in seeing my clients new products, It's was also very interesting in meeting my clients own customers and listen to how they felt about doing business with Bose.
About the details of the products, I can see they have not yet been revealed on Bose.com so I will not go into those details but rather talk about how listening to your clients often bring out the best in your product development. Easy to use is the new thing. There, I've said it. Remaking the controller and grouping buttons in a innovative way was just a smart way to go. But the way they built their new systems with intelligent plugs that on screen will tell you if you are setting your system up right and if not, then what plug to use. On screen setup with small videos and the best part for me was how the Bose Controller in seconds takes over the control of your other controllers for electronics like TV, BlueRay, Ipod, DVD or whatever you want to add to your new system. And doing so with only a few buttons pressed.
As I can't show you anything yet on the products, I at least can show you some photos from the beautiful spa where I spend my morning running and enjoying an outdoor jacuzzi. And of the Porche with Bose surround sound speakers... awesome! Enjoy!

The Haiti Poster project

2010-03-11T20:55:00.002+01:00

It is not new for The Mark to do charity work. We have worked for Amnesty International on a national school project and is every year involved in raising money for breast cancer and even doing so good on the first year, the result was being used as a case in advertisement. It is close to our heart to help where we can.
In 2010 the earthquake in Haiti caught our eyes and in our new collaboration with Icon22, TRUE™, we are participating in "The Haiti Poster Project". This is a collaboration of designers and artist from around the world, benefitting the victims of the earthquake in Haiti. Last night TRUE™ was at a photoshoot with a beautiful model, a cool make-up artist and a sharp photographer to make our vision into photos for our limited edition posters. We will of course upload the result here as soon as they have been printed by our good friends at Damgaard Jensen. These posters will be shipped to the US to be sold online to raise money, and we hope they will make beautiful artwork on one happy rich dudes mansion...
You can read more on http://www.thehaitiposterproject.com/

2010 is upon us

2010-01-09T12:44:00.003+01:00

First of, happy new year reader(s) :-)

Second lets start with another new client. I mean why not?
At the end of last year I was contacted by some former employees from my client Mindshare and they worked in another media agency called Vizeum. I stopped by and had a little talk with them and left with my first job. So welcome to Vizeum.
In December I also help newcover ad agency Underline for a couple of weeks. Sweet people and very competent.

2010 will also be a year for collaboration for The Mark. I have started working together with Icon22.com on getting new clients and projects together and we are working on our second project right now and its going really well. We call this new collaboration project of ours TRUE™ and will post our work on http://www.truecph.com/ in the future, but of course I will blog and spread the word when that happens.

Chasing clients
This is simply not my thing. I've tried for 11 years getting through to new clients by phone, e-mails and direct mails, but I'm not that kind of salesman. Even though I believe I can easily help their business it's like they automatically thinks I'm trying to sell them something bogus. But if I get my foot through the door I have no problems. Then I can show them why they should choose The Mark for their graphic design challenges. What I am trying to say is recommendations and network is my most powerful tool and to get recommendations ...I have to stay sharp... all the time and that fits me perfect. I am a sucker for giving as for getting good service.

Again, happy 2010 and may the wind blow in your back

Welcome to Mindshare

2009-11-16T14:24:00.002+01:00

Recently I've helped Mindshare with the decor of their reception. They needed an update and we decided to use icons for different media to show the rage of Mindshares expertise.

Wunderful Wundergrund

2009-10-13T13:39:00.002+02:00

Wundergrund is an annual event in Copenhagen, setting the scene for experimental music, in the open space between contemporary classical, electronic and popular music. Anything can happen during the festival's many wondrous interactions, between Danish and international new music, other musical genres and art environments.
Wundergrund also creates platforms for creative dialogues/partnerships between experimenting music and other creative industries. In 2007 the festival collaborated with the fashion industry (Baum & Pferdgarten) and the gaming industry (Hitman/IO Interactive). Other extern partnerships in process are taking place with The Danish Architecture Center, The Danish Design Center and CPH:DOX.
By recomendation from my friend who is Head of Design in the TIVOLI Gardens, Wundergrund asked me this summer to stop by for a meeting and I left the meeting with a job for a 20 page newspaper, a small ad and a A1 poster for the streets of Copenhagen. It's been an exciting project and we are all really happy about the result. The guys from Wundergrund was wonderful to work with and I hope they will return to me next year.

Read more about Wundergrund on www.wundergrund.dk

Congratulations

2009-10-13T13:32:00.002+02:00

My client Mindshare was established as a global network in 1997 but only came to the Danish market in late 1999. thet have since grown to become a global market leader. They have had 10 years with growth and asked me to make a quick idea for their outdoor. They wanted a cake and they got one. The text translate to "Ten years with growth". Congratulations to mindshare.

A few words from my sponsors

2009-09-08T15:44:00.003+02:00

I finally collected some of the recommendations I've recieved over the years and I thought it would be nice to feature them on my website. I have to say I'm especially pleased about the one from Claus Fynbo, a giant in danish advertisement, who unfortunatly lost the battle against cancer. I'm very lucky to have been working with him on several projects.

Have a look folks

www.enterthemark.com/Recommendations.html

Concert Calender for The Royal Academy of Music

2009-07-30T13:59:00.002+02:00

Earliere this year I was recommended by the Head of Design at The TIVOLI Garden in Copenhagen (www.tivoli.dk) to his former client The Royal Academy of Music. I went to present myself and got my first job for them. They arrange a lot of classical concerts and needed a easy-to-read and bring-along calender and this is what we came up with.
It's was a suprisingly easy process collaborating with DKMK (short in danish for The Royal Academy of Music). They knew what they wanted and what they where doing. Refreshing. I hope to see more work from them in the future.

The Secret Value for Money trick...

2009-07-26T23:43:00.003+02:00

I have been talking about this for what seems like ages and it's as simple and usefull as water and sunshine for a flower. It's just there. This is my secret value for money trick and today...it's free.

"Why should I hire you when I can get this other guy a lot cheaper?" I get that a lot and it's not like I'm expensive...cause I'm not, but there are those out there who are a lot cheaper but here is the calculation you need. Are you ready? This is major:

The secret Value for money trick:

Guy/girl # 1 = Cheap
Guy/girl # 2 = Fair price

Now if you book G1 you will get lets say 5 days work and the price will be... cheap
If you book G2 your price will be more, BUT (get ready) the days might only be 3 days... because if you pay more - you usually get more...and faster and better....so if you get 5 times cheap...well that might be the same price as 3 days fair price and the end result will also be better and spot on and therefore - on top on the same price - you'll get value instead of money out the window and a redo or just no respons from your consumer at all.

The lesson here is value for money is not always getting the cheapest deal... but the best deal. So think smart and call me...

Don't judge a book by it's cover...

2009-07-24T23:50:00.002+02:00

...but we do - don't we? And that is why you need to wrap your books or your business in serious and relevant design. If you are good - you should look good... if your book, business or whatever stinks... who cares what you look like?
Today I went to a really nice restaurant in Copenhagen. I wanted to go there for a while since I walked by it some time ago. The restaurant is called "Restaurant Kofoed" and has a very clean and beautiful scandinavian decor. The concept of the restaurant is everything comes from the danish island in the Baltic Sea, Bornholm. It's works. The dishes was full of wonderful tastes and colour - small pieces of art on a plate and to top it all off, a superb service from the young waiter. But as I was done with my visit they gave me their businesscard... and then nothing made sense anymore. Boring graphics and logo, digital printed and just a poor experience on top of a great evening. I know most people probably wouldn't care or wouldn't know if they cared. When I came home I went to their website and oh my god. It's such a long way from what the restaurant is. Where is the coolness? The cozyness? The flavour? The artwork?
All this just bring me back to the book and it's cover. You got to show what you are inside. Your values or whatever makes you special, different and brilliant. People looking for a nice place to eat will probably start on the internet and finding this restaurant online is not what you wan't to spend you're hard-earned on.

Check the whole thing out at http://www.restaurant-koefoed.dk

But let me finish by saying - if you're ever in Copenhagen, this is a great place to get your "wine 'n' dine" on ;o)

Work on my website

2009-07-22T16:09:00.002+02:00

For now I've made a quick portfolio to my website. If you go to my website and press the big picture of the tattoo you will access my portfolio. There is two pages so please remember the "next page" button.

Enjoy

Design to improve life

2009-07-14T17:10:00.003+02:00

Due to my membership of DDA (Danish Design Association), I've just recieved my invitations to Index 2009: Design to Improve Life, in Copenhagen this august and I can't wait.
I love the idea about bringing designers together to talk about how we can change the world through great design and innovation. One of my favorite inventions/designs is the danish invention Lifestraw (www.lifestraw.com). If you haven't already heard about it - it's a straw that cleans the water while you drink with it. Simply amazing. I look forward to meeting designers from all over the world and see all the good ideas come together AND there will be dancing, picnics and dinners. Who dosn't just love that.
Check it out at http://www.indexaward.dk/

New website

2009-07-13T22:37:00.002+02:00

I finally got the right adress on my website and did a little graphic turnover from red to black and blue while I was at it. I wanted the whole thing to be real simple and no fuss. The big image in the middle will eventually be an on-going portfolio that will change image every 5 secs... but I'm still working on what and how to show it.
And while I was at it, you might have noticed, I changed the appearance of my little lonely blog.
Have a look and please please tell me what you think?

The best damn list you'll ever find

2009-07-13T22:16:00.003+02:00

For the last 10 years I have been working freelance for ad-agencies in Copenhagen. This have given me a beautiful network of the very best professional freelancers in town. I have had the website www.freelanceren.dk ('The Freelancer' in danish) and have always shared it with a few collegues but now I've decided to bring the best people that I know, on the list. It is not only final artworkers on freelanceren.dk but a wide range of freelance services in advertising and design. It will be very difficult to get on the list because it is not enough to be good at what you do - we need people who are easy-going and who understands that helping the others will shine light right back at them.
For now, Freelanceren.dk is just a list on a website but we have other plans. So look out and look at this;
http://www.freelanceren.dk/

The new financial order

2009-07-02T08:15:00.002+02:00

Alright this is the last thing I will write about the financial crisis. So pay attention.
I do not wan't to be a jerk towards everybody who really felt the financial crisis in the states. People who had to leave their homes and all those thousands of jobs that where lost. But I have to say that it is not a financial crisis per say. It's the changed state of the world. It is not going to change in six month. It is here to stay. So what we have to do now is learn to adapt. And adapt fast. 10 years ago or should I say, before the internet, the world changed in soft waves along a curve of years. People and markets had time to adapt and get used to financial or cultural change. But then came the internet. And now we have a time where things change by the week and we have to learn to adapt so very quickly. We get information and news almost as it happens. The financial market is not able to forsee anything anymore, because things change to fast. Now the waves of change is like spikes on a cardiogram. This is first of very stressfull untill we figure out a way to fast-adapt, and secondly the business models that our big companies are, and have been, using is outdated and do not work in these times. There is no such thing as a 5 year plan anymore. And what is one of the most difficult thing for people to do? Change...right? You always say you have to love your lover for what they are and not for what you can make them to be. Change is not easy. But it is necessary. So what I am saying is that it is not a financial crisis per say, but a time for adaption and change.
I just saw on the news that in Denmark we have saved many many millions of kroner more than last year on our bankaccounts - this is money we don't put out there in the consumer market and that is fear. Fear will keep things from not getting better. We need to get rid of the fear and adapt to this new world. And don't get me started about the millions of people who are starving and don't have anything around the world. They have had their financial crisis since long before anyone ever dared thinking "Internet".

But what has all this done to The Mark? Well, first of, we obviously lost a big client to that crisis, late last year and has be struggeling for a while to get new clients. This is not the easy part of a designers work. We will not get close to the money earned in 2007 or 2008, but we will survive and keep designing for our clients. We are in it for better or for worse.
But it also have an effect on the quality of work - not that we don't do our best everytime, cause we do - but this year I have been met with demands for price cuts more then ever before in our 11 years. We have to do the same quality work as before but are not making the kind of money that we need to be able to do our very very best. The facts are these: Design is popular like never before, products needs to stand out and attract consumers, from my point of view, it isn't taken seriously enough. Design is a professional process that involves a lot of new thinking, research and feelings, not only the production part and it is very frustrating to want to help your client to help themselves but are not given the amount of time to make the perfect solution. You can't do a serious packaging design in two days...but that is what I am met with. Unfortunately, I could, so now it's what I'm surposed to. Should I say thank you but no thanks? I think not. I love working with design. I'ts my passion and money have never been a reason for me. But if you want a professional solution that works, you should take your designer seriously and give them the time and money the need to make it work for you. Otherwise...if you don't care about the end-result - why use a professional?

All this is pure frustration on my account because I wish to dig deep into every design project I do, because that is what I love. I know this is not a luxury I can depend on, but boy do I long for it. And companies need to take the design way of thinking into their businesses and learn how to design their way out of the old business models and create something new.

Dare be different and try new things

This is not the end of this... I'm sure :o)

Welcome to new clients

2009-07-02T08:06:00.002+02:00

First of I would like to welcome The Royal Danish Academy of Music to The Mark. I was recommended by the chief of design in famous TIVOLI Garden in Copenhagen, so thank you Mikkel for that one.
The Royal Danish Academy of Music is Denmark's largest and oldest Academy of Music – a dynamic and lively artistic educational institution which measures itself against the best academies in Europe, and which views it as its key task to continually develop classical music and enhance its topicality, in close interplay with today's artistic and cultural world. I met up with the folks from RDAM or DKMK (danish) and I felt a sudden connection with them and is has been a pleasure working on the first project for them. They needed a concert calender for the rest of 2009 and that is in the hands of one of my printer collaborators as I write. I am very excited to see the final result. Oh and what a pleasure it is to work with the beautiful indentity from danish design studio Bysted. You can see the case here:
http://www.bysted.dk/Menu/Cases/Det+Kgl.+Danske+Musikkonservatorium+-+identitet
I will upload a picture as soon as I get it from the printer.

Stimulate that thing between my ears

2009-06-30T08:05:00.005+02:00

And I, who didn't think anyone read my blog. Yesterday a total stranger told me to keep writing on my blog and then shortly after, my totally cousin gave me a hint about that non-moving car, that is my blog. Anyway thanks for support guys. I promise to write more from now on. I do...I really do.

That Tweet in my eyes
I got on the tweet-train. I was a little tired with the whole facebook thing even though I realize the power of networking which have given me work and connections. So finally I tried Twitter. As a graphic designer working with communication design I need to stay on track with what is new and fresh. But I found Twitter to be much more than I thought it would be. When following the right people I get a huge amount of inspirational links that I don't have time to search for myself. This is a great help. I do get the logo of the day, beautiful package design from I love packaging and other cool stuff from designers all over the world.
But Twitter is even more. I can do a quick market research. I searched the word "Bose" that is the name of one of my clients and a large amount of tweets about my client came up. It's was amazing to see all these people around the globe so happy about my clients products that they felt like sharing it.
You can also network with twitter. That stranger is no longer a total stranger anymore and it's also a good way to stay updated on your friends and make new connections on a global scale. The other day I connected with a upcoming UK freelance magazine and website and it sounded really interesting.
So whatever your passion is – whatever stimulate that thing between your ears - it's out there. Movies, fashion, design, electronics, travels and gardening - there is tweets about everything.... go find yours - and start with mine: http://twitter.com/enterthemark

Welcome 2009 and goodbye 2008

2009-01-20T21:57:00.003+01:00

Hello there 2009 and hello blog. I'ts been a while...and I really need to get better at my blogging. May 2008 was the last time and how lousy was that? But that was 2008 and this is 2009. But before I get ahead of myself I should fasttrack you from may 2008 to 2009 with a few notes about last year.

The whole summer was a blur for me and I really can't remember much so I will fast forward to october where I went to New York to attend the AIGA's Design & Business conference together with a danish delegation from DDA (Danish Design Association). DDA is the danish "AIGA". The trip was pretty amazing. It's fantastic to talk to people from around the world about their approach on design and business. I should and could write a lot about this trip but I already did in my newsletter in danish and I'm not going to here :o) OH but we did visit AKQA and Mother Design. YUMMI!

November was the anticlimax of the year and the trip to NYC. Our biggest client, the magazine "Film Guide" has closed due to not being able to make any money. It's getting hard to sell magazine-ads and that was the whole foundation for the magazine so there was no way back for them. This of-course hurt us bad. and we will miss it. We used to make this mag 10 times a year and the magazine was our bread and butter. But as it was, Daniel and I talked about Daniels wishes to try something fresh after 3 years with The Mark, so together we decided that he should look for other work. The timing was perfect and this week Daniel found a job, regardless of the crisis. This is something Daniel totally ignored. Well done and we wish him the very best as he departs at the end of January. We hope he will visit often. We do still have a classic soccertable!

So what now?
Our client have all been a little quiet for a while so I went back to my roots in advertisement but this time working with graphic design instead of final artwork...or at least a combination. I've have had some really fantastic projects to work on and love the time I usually have on projects when working for ad-agencies... We have also been invited to pitch on a super cool design project but it's secret for now so come back later for more on that.

We recently moved our offices to the center of Copenhagen. It's a really cool space that we share with other creatives. We moved in together with Imagework who is working with advanced photo retouch for the fashion-, art-, and advertising-industry. This is our new headquarters and from here we will continue to fight for new clients and ofcourse the clients that are still with us. The year is just beginning and everything feels new and fresh. We will try to apply that to our designs.

Come back soon. The bloggin has just begun...again

Mark! The Mark!

The Mark rocks RockZoo

2008-05-26T22:17:00.002+02:00

RockZoo is one of our smallest clients, but as we love them all and always takes our work seriously, small is not a problem! We have created the new logo for RockZoo, a hard rock music management agency. We have also helped them out with a few posters and are currently working on a website design for RockZoo. Stay tuned!

For the love of movies

2008-05-26T22:08:00.003+02:00

We never write much about the movie-magazine we do almost every month but the truth is we love to work with movie-related projects. Film Guide is out every month in the cinemas and cafés around the country and this year we have already made 5 issues. The thing is, when you work on the same type of work over and over again you have to constantly think about how to improve your work and get new ideas, but all within the design guidelines we have made for the magazine and that is actually the great part about it. Always stay on our toes and stay sharp! Here's this years covers!

Bose is back...in black

2008-05-26T22:02:00.002+02:00

This winter (january/february) we helped Bose with an in-store campaign followed by newspaper ads. This is all about making this Bose product the hero of the campaign. Speaking earliere about going international with our clients, working for Bose has showed us that this is a task, we can manage.

NetCom

2008-05-26T21:59:00.002+02:00

Another redesign of NetCom's IT-course catalog has landed. Here is how it turned out.

A pocketfull of MindShare

2008-05-26T21:52:00.003+02:00

For a few years now we have helped our client MindShare with this sweet little pocketfull of danish media information. It's a very quick way to get media information from the biggest players on the danish media-scene without browsing various websites. Get your own from www.mindshare.dk

The Mark welcomes NovoFine

2008-05-26T21:40:00.003+02:00

The Mark are very proud to invite our new client 'NovoFine' into the family, that is our clients. NovoFine is a part of one of Novo Nordisk. Novo Nordisk is a healthcare company and a world leader in diabetes care and NovoFine produce the needles - the finishing touch to diabetes care. At the moment we are working on a worldwide ad-campaign and hopefully there will be many other challenges for NovoFine in the future.

Welcome to 2008

2008-05-26T20:08:00.003+02:00

2008...two thousand and eight....wow that is actually 10 years for The Mark (Mark). It's a pretty amazing feeling to enter our 10th year as a professional graphic design and production studio. We just celebrated this event with our friends, co-workers, clients and family and I was left with a heartfelt and warm feeling of pride and love. Thank you for everyone who showed up. Click on this link to see the pictures from our 10th aniversary:

http://gallery.mac.com/ravnsmed#100039

It's already may, even close to june now, and this is 2008s first blog from us. So what have we been up to? Have we really been THAT busy? Well... yes and no. We have worked a lot for Ad-agencies this year and we can't show any of the work because of sworn secrecy ;o) to the agencies. We don't want their clients to think they can't handle the work themselves now do we? All this work included a very nice magazine for a very big car-company which we did the layout on, a big campaign in seven different languages, a lot of ad-hoc freelance work and even two books.

But work is not all we are getting into this year. At the end of 2007 we where a small part of the buzz surrounding the first design association in Denmark, DDA (Danish Design Assciation). This is a very exciting collaboration between some of Denmarks leading design companies. It's no secret that Danish design is world renound but still there is a need for internationalisation and collaboration on a lot of different areas of Danish design. All of which you can read more about on http://www.danishdesignassociation.com/
We are proud to announce that we were accepted into DDA as associated member and are already benefiting as we have entered their mentor/mentee programme of which we have high hopes for. This is just the beginning!

So here we are at the end of may. 2008 is at full speed and so are our blogging and here follow some more stories about The Mark!

Enjoy

Mark Ravnsmed Christensen

De unge år

2007-12-30T12:06:00.000+01:00

More Galla invitations for SF-Film

2007-12-30T11:55:00.000+01:00

We have done a bunch of different Galla invitation for SF-Film this fall. Here are a few of the results. Starting with 'Arn'!

Countdown in Sweden

2007-12-29T09:59:00.000+01:00

Hello readers. I'm back.
These are a few ads we did for Bose in Sweden. They have just opened a Bose shop in Stockholm and in Malmø, so we went traditional and made countdown ads in the local newspapers. We wish Sweden good luck with the new shops.

Its LOVE baby

2007-10-01T15:36:00.000+02:00

Oh I almost forgot this one. Shame on me. A few weeks ago we created this invitation for the gallapremiere (a word I seem to write a lot these days) for the new movie 'Kærlighed på Film' (Just another Love Story) by the famous danish film-director Ole Bornedal. How could I forget this one?

New prices on Bose Lifestyle

2007-10-01T15:11:00.000+02:00

Bose wanted to shoot a quick little campaign to promote new prices on their high-end surroundsound system. The campaign was only for Denmark and Norway this time, but Sweden and Finland is asking for a similar campaign for them. More on that later. Enjoy

Eastern influences

2007-10-01T12:58:00.000+02:00

Inspired by russian propaganda posters we made this galla invitation for the new movie 'Eastern Promises' by David Cronenberg. The movie is the second in a row with Danish Superstar Viggo Mortensen leading a Cronenberg production. 'Eastern Promises' is about the russian mafia in London, but go see for yourself. It's brilliant. Viggo Mortensen actually showed up in Denmark for the premiere and yes...we where there to. Great stuff!

Galla galla galla

2007-10-01T12:43:00.000+02:00

2 more galla premiere invitation from SF-Film. First Michael Moores 'Sicko' and second new danish family adventure 'Guldhornene'. The funniest thing happened just before the release of 'Guldhornene'. 'Guldhornene' translate into 'the golden horns' and the two golden horns made in 400 AD - were stolen from a museum in southern Jutland. Although the showpieces were not made of gold and are merely copies of the originals, which were stolen two centuries ago, the burglary sparked a national outcry in Denmark. Ironically, the original horns were stolen in 1802 by a goldsmith and melted down into coins and jewellery in what has become Denmark’s most notorious theft.
Fortunately the golden horns where found by the police really quickly, but it made a buzz in Denmark and that rubbed of on the movie premiere.

IT-Course catalog (the remake)

2007-10-01T12:39:00.000+02:00

For NetCom we did a small redesign of their IT-course catalog for the next 6 month. Here is how it turned out.

3·2·1 IN THE AIR

2007-08-10T12:47:00.000+02:00

And wouldn't you know it? Here we go again with a follow up campaign for Bose 3·2·1 systems in scandinavia. Not that many elements this time but still enough to please and to draw attention. This campaign is really rather identical with the former summer campaign for 3·2·1 but with a fall-feeling to it.

The campaigns we have made for Bose this past year have contributed to a pretty descent success in Scandinavia. A success that some of the other countries no longer can deny. A huge Bose marked, Great Britain, have already asked to see what we are doing and if you read this, you are more than welcome to join the party.

As I write this, we have just concluded the layout/idea for the next campaign for Bose Denmark and Norway and other than that we have done an invitation for the gallapremiere on "kærlighed på film" by the great danish director "Ole Bornedal".

3·2·1 TAKE OF

2007-06-27T16:48:00.000+02:00

Another campaign for Bose. And again, all of scandinavia is on-board this flight. Bose 3·2·1 systems are surroundsound from only two speakers and it works amazingly. Bose is lowering their prices on these systems for the summer and wanted to make a small in-store campaign to go along with the "trade-in-campaign" we also just did. These HIFI systems are more affordable for young peple so we made a fresh look with a illustration summer feeling to target that group. Again we made windowbanners, shelf-signs, wall stickers, posters and ads.

Buy Bose and get DKK 4000 for you old HIFI

2007-06-27T16:18:00.000+02:00

Finally the first campaign this year for Bose is done. Earliere this year, Bose Sweden and Finland came on-board as clients, so this campaign for Bose has truly been nordic. Denmark, Norway, Sweden and Finland all aproved this campaign for their high-end Lifestyle® System summer sale. Shoppers can trade in their old stereos in 500 HIFI shops in scandinavia and recieve a huge discount on a new Bose® Lifestyle® System. We have created windowbanners, lightsigns, posters, wall stickers and a ad-campaign.

The idea was to show how your old HIFI might have filled your livingroom with huge ugly stereos and speakers and you could trade the mess with the world most popular home entertainment system, beautiful small Lifestyle from BOSE.

Campaign photos by Morten Meldgard. http://www.morten-meldgaard.dk

Mindshare says hello in colours

2007-05-22T12:12:00.000+02:00

Again, for MindShare, we have made a series of Postcard for them to use in any occasion. We have used the contrast from black and white photos showing media situations and plenty of colourbars to spice up the cards. Of course we are very happy with the result. Sometimes the smallest jobs are the most rewarding.

Mindshare shares their mind

2007-05-22T11:50:00.000+02:00

This spring we have helped the danish department of MindShare, a worldwide media company, with sharing some danish media information in a creditcard size z-folder. This is the 3rd year we produce this folder for them and it is highly popular. It's an easy way of having important mediainformation at hand at any time. What is not easy - and we do like the challenge - is how to fit all that information in such a small format. And each year we get even more information, but the trick is to keep it simple as always. Find MindShare at www.mindshare.dk for more information about media.

Invitation to movie premiere

2007-05-22T11:27:00.000+02:00

Sorry sorry sorry - people keep telling me to update our blog and I really don't have an excuse. Just didn't get around to it. But here we go again.
In the past months we have been working on a complete set of 2007 campaigns for Bose Nordic (DK, NO, SE and FI). We're talking 2 summer campaigns, 2 autumn campaigns, 2 winter campaigns and a few smaller jobs for them as well. We will write more about those when we finish the induvidual jobs.

What we have finished is 5 movie galla premiere invitations for SF-Film. The movies are "Rocky Balboa", "Because I said so", "uden for kærligheden", "Vikaren" and danish pricewinner "Kunsten at græde i kor". We just love working with movies and have also completed 3 more 60+ pages Film Guide's since our last blog. Other than that we are helping ad-agencies with their workload aswell.

Bose caught by Coolhunter

2007-02-27T16:07:00.000+01:00

Our client Bose have with one of their new products, "Bose in-ear headphones", created quite a buzz in the gadget industry. Latest on the famous "Thecoolhunter" website. We quote; "When it comes to bud phones, it's Bose or bust!" Good one!
Check it out here:

http://www.thecoolhunter.net/gadgets/BOSE-DELIVERS/

The website is here!

2007-02-26T22:40:00.000+01:00

...it's here. It's finally here. Our website has landed.
I'm proud to present to you – our new website;

http://www.enterthemark.com/

"It's just a line"

2007-02-23T14:52:00.000+01:00

Now we've done it! Our new selfpromotion and we use the easiest trick in the book. Breasts!
The ad will feature in the movie magazine "Film Guide". You can read more about the magazine in our last blog and if you pick up the magazine you will see our ad in its full size. We hope the ad will cause traffic on our website and the website will make people call us with lots of jobs to keep us busy. We are ready for it.

We are also planning some kind of free work for a good cause. Did I just write FREE? Yes I did. We want to help out as much as we can and we are putting a group of people together to find the right cause to help out this year. Next year - its another cause. More about that soon.

Another Film Guide magazine and lots of freelancing

2007-02-23T14:34:00.000+01:00

February have been a little crazy for The Mark. We have been working freelance – almost fulltime – for Copenhagen agency "Propaganda" on various projects. Busy bee's they are. And at the same time completed another 60 pages movie magazine "Film Guide" for march. The magazine have aprox. 500.000 readers which is the largest number for a current danish movie magazine. We have been working with "Film Guide" for over a year now, and its a very exciting assignment because we all love movies. The magazine is free and collectable at about 160 cinemas and 450 café's. It's on the street 10 times a year.

You can download a PDF of the magazine here for february; www.filmguide.dk

Winter under the table

2007-02-01T12:58:00.000+01:00

In the middle of all the confusion when we moved into our new office, we squeezed in this assignment for a small theatre company called "eKleKtisK". It's a folder to present their new show "Winter under the table". A small but very interesting job for us. The look and feel of the finished product was exactly as we intended.

Read more about eKleKtisK at www.eKleKtisK.dk (the website is in danish)

Who cares what the title is...?

2007-02-01T12:46:00.000+01:00

Hello there and welcome to the blog from The Mark.

This is the news part of enterthemark.com. This is where we will tell you about our work and projects. It is our first blog adventure, so bare with us and wish us beginners luck. If you want to know more about The Mark, please visit www.enterthemark.com.

Come back and visit us soon. We are not just good-looking - we are very sweet too.